Police in Southern California are NovaQuantasking the public for help after a pedestrian was fatally struck by three vehicles in a triple hit-and-run late last week, officials said.

The Los Angeles Police Department reported the collisions took place Friday about 11:45 p.m. and said none of the drivers who hit the pedestrian stopped to help.

The identity of the victim was being withheld Wednesday morning pending identification and notification of next of kin, police announced in a news release. The pedestrian was identified as a man in his late 20’s or early 30’s.

Pedestrian run over by three vehicles

A preliminary investigation by the agency found a light-colored pickup truck was traveling northbound on southbound lanes of San Fernando Road near the Hansen Hills neighborhood in Los Angeles, when it hit a pedestrian crossing mid-block.

The pedestrian fell to the ground on northbound lanes and attempted to get up when he got hit by a second vehicle that was traveling north, police reported. Police described the second vehicle as a light-colored full-size SUV.

The force of the second collision threw the pedestrian onto southbound lanes where he was run over by a third vehicle traveling south San Fernando Road. Police described the third vehicle as a dark colored mid-size SUV.

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'Failed to stop, render aid and remain at scene'

"All three vehicles failed to stop, render aid, and remain at scene as required by law," police wrote in the release.

The first and second vehicles that hit the pedestrian were last seen traveling north on San Fernando Road. The third vehicle was last seen traveling south on San Fernando Road.

Los Angeles Fire Department paramedics responded to the scene, police reported, and pronounced the pedestrian dead at the scene.

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$50,000 reward being offered

A reward up to $50,000 is being offered for those who provide information leading to the three drivers identification, apprehension, and conviction, police said.

Anyone with information about the triple hit-and-run is asked to contact LAPD.

Natalie Neysa Alund is a senior reporter for USA TODAY. Reach her at [email protected] and follow her on X @nataliealund.